The Spice Girls: Baby, Ginger, Posh, Scary and Sporty are making their return to the music scene in the form of a world tour spanning 11 dates on six continents, kicking off in Los Angeles on December 7 and ending in Buenos Aires on January 24. Apparently, this deal has been in the works for quite some time. Mel C was cited as one of the most hesitant members to get on board. It took an offer of 10 million pounds each, and at the drop of a hat, all 5 of the girls agreed to sign off. The official announcement was made on their website followed by a press conference on Thursday June 28, 2007. May 1998 was the last time these girls spiced up the stage together.
So my question is…why? I understand that, in their prime, they were a cultural icon for the British music scene but all “good” things MUST come to an end. In my opinion, the only thing that the Spice Girls contributed was a brilliant entertainment marketing strategy with their distinct identities. No doubt this tactic has long since been duplicated, so they have that going for them. And I guess, as a proud fearless female, I should thank them for their “Girl Power” movement…
However, Spice Girls “Greatest Hits” reunion tour? I don’t deem their career worthy enough to boast such an event. Their image and sound targeted young girls, but now as middle-aged post-natal women what do they have to offer? In other words: their solo careers are done and they’re looking for work… did they ever even start?
So if you’re as confused as I am right now…their reasons for the tour are:
- As a thank you to their fans
- To show their children what they used to do (soon to be 7 between 4 out of the 5 of them)
- And of course, money
The girls have also reunited with former manger Simon Fuller. Simon says, "The Spice Girls were huge worldwide and they want the reunion to reflect that. But it is fair to say some of them need it rather more than others." Leave it to Simon to tell it like it is.
It will be interesting to watch Spice Girls tickets sales for this tour. I think “Say You’ll Be There” won’t just be one of their top-charting hits, but their theme pleading for attendace t0 this reunion tour.
So my question is…why? I understand that, in their prime, they were a cultural icon for the British music scene but all “good” things MUST come to an end. In my opinion, the only thing that the Spice Girls contributed was a brilliant entertainment marketing strategy with their distinct identities. No doubt this tactic has long since been duplicated, so they have that going for them. And I guess, as a proud fearless female, I should thank them for their “Girl Power” movement…
However, Spice Girls “Greatest Hits” reunion tour? I don’t deem their career worthy enough to boast such an event. Their image and sound targeted young girls, but now as middle-aged post-natal women what do they have to offer? In other words: their solo careers are done and they’re looking for work… did they ever even start?
So if you’re as confused as I am right now…their reasons for the tour are:
- As a thank you to their fans
- To show their children what they used to do (soon to be 7 between 4 out of the 5 of them)
- And of course, money
The girls have also reunited with former manger Simon Fuller. Simon says, "The Spice Girls were huge worldwide and they want the reunion to reflect that. But it is fair to say some of them need it rather more than others." Leave it to Simon to tell it like it is.
It will be interesting to watch Spice Girls tickets sales for this tour. I think “Say You’ll Be There” won’t just be one of their top-charting hits, but their theme pleading for attendace t0 this reunion tour.
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